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TikTok is introducing a fresh option that allows them to reduce the volume of artificial intelligence-produced content appearing in their timelines. This step comes as the platform announced that it currently hosts more than 1 bn content made with AI.

Trial and Implementation

The update is in a pilot phase over the following weeks before a full-scale launch. This advancement aligns with a surge in AI content, driven by recent AI video creators.

AI Content on Other Platforms

Studies have shown that nearly 10% of the fastest-growing content creators on a popular video site exclusively feature content made by AI. A considerable share of this content is deemed low-quality AI content, a term for inferior, factory-style content that is typically nonsensical or dreamlike.

Based on user feedback that a lot of users like content produced via AI tools, from AI artwork to science explainers, and we want to offer the community the option to see more or less of that, based on their own preferences,” commented a spokesperson.

Volume and Proportions

TikTok announced that there are presently 1.3 billion videos on its service identified as AI-generated. Collectively, in excess of 100 m videos are submitted to the platform daily, making AI content a limited portion of its complete catalog.

User Control Features

Viewers will be capable of limit or boost the volume of AI content they see by using the topic control feature in the platform and picking the AI content topic. Additional categories that can already be modified under the filter include politics, fashion, cosmetics, and choreography.

Content Labeling and Policies

Its rules oblige content makers to tag “realistic” artificially created content, and it prohibits malicious deepfakes of public figures or crisis events. Any authentic-looking AI video that is without a tag can be removed under its community policies.

In addition, the platform will now attach an artificially created tag to content created with its proprietary AI systems, or flagged by an collaborative effort for recognizing artificial media. This action is intended to help prevent users from trying to bypass the disclosure requirement.

AI Literacy Programs

The company is additionally introducing a two million dollar AI literacy fund for professionals and organizations to create informative material about using AI responsibly. This initiative will assist charitable organizations dedicated to educating computer science.

Moderation Strategy

TikTok has defended its safety measures, during debate over plans to make redundant a large number of review team members in the UK. The company is planning to eliminate hundreds of positions in its user protection department in its British office, with labor groups and digital protection specialists voicing alarm that people are being substituted by machine-led review.

A senior executive clarified that human moderation would remain essential, but artificial intelligence can safeguard staff by removing the most harmful content before it has to be seen by people. TikTok reported a notable drop in explicit and harmful content reviewed by human moderators over the last 12 months due to the use of its automated systems.

We believe it is crucial to balance people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to limit contact with harmful content as swiftly, which is where a significant AI assistance is proving valuable operate efficiently.”